Report March 2025
Your organisation description
Advertising
Commitment 1
Relevant signatories participating in ad placements commit to defund the dissemination of disinformation, and improve the policies and systems which determine the eligibility of content to be monetised, the controls for monetisation and ad placement, and the data to report on the accuracy and effectiveness of controls and services around ad placements.
We signed up to the following measures of this commitment
Measure 1.1 Measure 1.2 Measure 1.3 Measure 1.5 Measure 1.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Transparency Centre
Commitment 34
To ensure transparency and accountability around the implementation of this Code, Relevant Signatories commit to set up and maintain a publicly available common Transparency Centre website.
We signed up to the following measures of this commitment
Measure 34.1 Measure 34.2 Measure 34.3 Measure 34.4 Measure 34.5
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Commitment 35
Signatories commit to ensure that the Transparency Centre contains all the relevant information related to the implementation of the Code's Commitments and Measures and that this information is presented in an easy-to-understand manner, per service, and is easily searchable.
We signed up to the following measures of this commitment
Measure 35.1 Measure 35.2 Measure 35.3 Measure 35.4 Measure 35.5 Measure 35.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Commitment 36
Signatories commit to updating the relevant information contained in the Transparency Centre in a timely and complete manner.
We signed up to the following measures of this commitment
Measure 36.1 Measure 36.2 Measure 36.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 36.3
Signatories will update the Transparency Centre to reflect the latest decisions of the Permanent Task-force, regarding the Code and the monitoring framework.
QRE 36.1.1
With their initial implementation report, Signatories will outline the state of development of the Transparency Centre, its functionalities, the information it contains, and any other relevant information about its functioning or operations. This information can be drafted jointly by Signatories involved in operating or adding content to the Transparency Centre.
QRE 36.1.2
Signatories will outline changes to the Transparency Centre's content, operations, or functioning in their reports over time. Such updates can be drafted jointly by Signatories involved in operating or adding content to the Transparency Centre.
SLI 36.1.1
Signatories will provide meaningful quantitative information on the usage of the Transparency Centre, such as the average monthly visits of the webpage.
- The baseline report published in January 2023 was downloaded 237 times by 188 unique users.
- The H1 2023 report published in July 2023 was downloaded 43 times by 34 unique users.
- The H2 2023 report published in March 2024 was downloaded 210 times by 91 unique users.
- The H1 2024 report published in September 2024 was downloaded 1,038 times by 172 unique users.
| Country | Our company would like to provide the following data: Nr of fact-checkers IFCN-certified |
|---|---|
| Austria | 0 |
| Belgium | 0 |
| Bulgaria | 0 |
| Croatia | 0 |
| Cyprus | 0 |
| Czech Republic | 0 |
| Denmark | 0 |
| Estonia | 0 |
| Finland | 0 |
| France | 0 |
| Germany | 0 |
| Greece | 0 |
| Hungary | 0 |
| Ireland | 0 |
| Italy | 0 |
| Latvia | 0 |
| Lithuania | 0 |
| Luxembourg | 0 |
| Malta | 0 |
| Netherlands | 0 |
| Poland | 0 |
| Portugal | 0 |
| Romania | 0 |
| Slovakia | 0 |
| Slovenia | 0 |
| Spain | 0 |
| Sweden | 0 |
| Iceland | 0 |
| Liechtenstein | 0 |
| Norway | 0 |
Permanent Task-Force
Commitment 37
Signatories commit to participate in the permanent Task-force. The Task-force includes the Signatories of the Code and representatives from EDMO and ERGA. It is chaired by the European Commission, and includes representatives of the European External Action Service (EEAS). The Task-force can also invite relevant experts as observers to support its work. Decisions of the Task-force are made by consensus.
We signed up to the following measures of this commitment
Measure 37.1 Measure 37.2 Measure 37.3 Measure 37.4 Measure 37.5 Measure 37.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 37.6
Signatories agree to notify the rest of the Task-force when a Commitment or Measure would benefit from changes over time as their practices and approaches evolve, in view of technological, societal, market, and legislative developments. Having discussed the changes required, the Relevant Signatories will update their subscription document accordingly and report on the changes in their next report.
QRE 37.6.1
Signatories will describe how they engage in the work of the Task-force in the reporting period, including the sub-groups they engaged with.
Monitoring of the Code
Commitment 38
The Signatories commit to dedicate adequate financial and human resources and put in place appropriate internal processes to ensure the implementation of their commitments under the Code.
We signed up to the following measures of this commitment
Measure 38.1
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 38.1
Relevant Signatories will outline the teams and internal processes they have in place, per service, to comply with the Code in order to achieve full coverage across the Member States and the languages of the EU.
QRE 38.1.1
Relevant Signatories will outline the teams and internal processes they have in place, per service, to comply with the Code in order to achieve full coverage across the Member States and the languages of the EU.
Commitment 39
Signatories commit to provide to the European Commission, within 1 month after the end of the implementation period (6 months after this Code’s signature) the baseline reports as set out in the Preamble.
We signed up to the following measures of this commitment
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Commitment 40
Signatories commit to provide regular reporting on Service Level Indicators (SLIs) and Qualitative Reporting Elements (QREs). The reports and data provided should allow for a thorough assessment of the extent of the implementation of the Code’s Commitments and Measures by each Signatory, service and at Member State level.
We signed up to the following measures of this commitment
Measure 40.1 Measure 40.2 Measure 40.3 Measure 40.4 Measure 40.5 Measure 40.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Commitment 41
Signatories commit to work within the Task-force towards developing Structural Indicators, and publish a first set of them within 9 months from the signature of this Code; and to publish an initial measurement alongside their first full report.
We signed up to the following measures of this commitment
Measure 41.1 Measure 41.2 Measure 41.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
- Google has been an active participant in the working group dedicated to developing Structural Indicators.
- Google supported the publication of Structural Indicators by TrustLab, through its collaboration with EDMO, ERGA, Avaaz and the European Commission.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Commitment 42
Relevant Signatories commit to provide, in special situations like elections or crisis, upon request of the European Commission, proportionate and appropriate information and data, including ad-hoc specific reports and specific chapters within the regular monitoring, in accordance with the rapid response system established by the Task-force.
We signed up to the following measures of this commitment
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Commitment 43
Relevant Signatories commit to provide, in special situations like elections or crisis, upon request of the European Commission, proportionate and appropriate information and data, including ad-hoc specific reports and specific chapters within the regular monitoring, in accordance with the rapid response system established by the Taskforce.
We signed up to the following measures of this commitment
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Commitment 44
Relevant Signatories that are providers of Very Large Online Platforms commit, seeking alignment with the DSA, to be audited at their own expense, for their compliance with the commitments undertaken pursuant to this Code. Audits should be performed by organisations, independent from, and without conflict of interest with, the provider of the Very Large Online Platform concerned. Such organisations shall have proven expertise in the area of disinformation, appropriate technical competence and capabilities and have proven objectivity and professional ethics, based in particular on adherence to auditing standards and guidelines.
We signed up to the following measures of this commitment
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Crisis and Elections Response
Elections 2024
[Note: Signatories are requested to provide information relevant to their particular response to the threats and challenges they observed on their service(s). They ensure that the information below provides an accurate and complete report of their relevant actions. As operational responses to crisis/election situations can vary from service to service, an absence of information should not be considered a priori a shortfall in the way a particular service has responded. Impact metrics are accurate to the best of signatories’ abilities to measure them].
Threats observed or anticipated
Overview
- Safeguard its platforms;
- Inform voters by surfacing high-quality information;
- Equip campaigns and candidates with best-in-class security features and training; and
- Help people navigate AI-generated content.
Mitigations in place
Across Google, various teams support democratic processes by connecting people to election information like practical tips on how to register to vote or providing high-quality information about candidates. In 2024, a number of key elections took place around the world. In June 2024, voters across the 27 Member States of the European Union took to the polls to elect Members of European Parliament (MEPs). In H2 2024, voters also cast their ballots in the Romanian presidential election and in the second round of the French legislative election. Google was committed to supporting these democratic processes by surfacing high-quality information to voters, safeguarding its platforms from abuse and equipping campaigns with the best-in-class security tools and training. Across its efforts, Google also has an increased focus on the role of artificial intelligence (AI) and the part it can play in the misinformation landscape — while also leveraging AI models to augment Google’s abuse-fighting efforts.
- Enforcing Google policies and using AI models to fight abuse at scale: Google has long-standing policies that inform how it approaches areas like manipulated media, hate and harassment, and incitement to violence — along with policies around demonstrably false claims that could undermine democratic processes, for example in YouTube’s Community Guidelines and its Political Content Policies for advertisers. To help enforce Google policies, Google’s AI models are enhancing its abuse-fighting efforts. With recent advances in Google’s Large Language Models (LLMs), Google is building faster and more adaptable enforcement systems that enable us to remain nimble and take action even more quickly when new threats emerge.
- Working with the wider ecosystem: Since Google’s inaugural contribution of €25 million to help launch the European Media & Information Fund, an effort designed to strengthen media literacy and information quality across Europe, 70 projects have been funded across 24 countries so far. Google also supports numerous civil society, research and media literacy efforts from partners, including the Civic Resilience Initiative, Baltic Centre for Media Excellence, CEDMO and more.
- Ads disclosures: Google expanded its Political Content Policies to require advertisers to disclose when their election ads include synthetic content that inauthentically depicts real or realistic-looking people or events. Google’s ads policies already prohibit the use of manipulated media to mislead people, like deep fakes or doctored content.
- Content labels on YouTube: YouTube’s Misinformation Policies prohibit technically manipulated content that misleads users and could pose a serious risk of egregious harm — and YouTube requires creators to disclose when they have created realistic altered or synthetic content, and will display a label that indicates for people when the content they are watching is synthetic. For sensitive content, including election related content, that contains realistic altered or synthetic material, the label appears on the video itself and in the video description.
- A responsible approach to Generative AI products: In line with its principled and responsible approach to its Generative AI products like Gemini, Google has prioritised testing across safety risks ranging from cybersecurity vulnerabilities to misinformation and fairness. Out of an abundance of caution on such an important topic, Google is restricting the types of election-related queries for which Gemini will return responses.
- Provide users with additional context: 'About This Image' in Search helps people assess the credibility and context of images found online.
- Digital watermarking: SynthID, a tool in beta from Google DeepMind, directly embeds a digital watermark into AI-generated images, audio, text, or audio. Google recently expanded SynthID’s capabilities to watermark AI-generated text in the Gemini app and web experience, as well as to video in Veo, Google’s recently announced and most capable generative video model.
- Industry collaboration: Google joined the C2PA coalition and standard, a cross-industry effort to help provide more transparency and context for people on AI-generated content. Alongside other leading tech companies, Google also pledged to help prevent deceptive AI-generated imagery, audio or video content from interfering with this year’s global elections. The ‘Tech Accord to Combat Deceptive Use of AI in 2024 Elections’ is a set of commitments to deploy technology countering harmful AI-generated content meant to deceive voters.
- Voting details and Election Results on Google Search: Google put in place a ‘How to Vote’ and ‘How to Register’ feature for the national parliamentary elections in France, which featured aggregated voting information from the French Electoral Commission on Google Search.
- High-quality Information on YouTube: For news and information related to elections, YouTube’s systems prominently surface high-quality content, on the YouTube homepage, in search results and the ‘Up Next’ panel. YouTube also displays information panels at the top of search results and below videos to provide additional context. For example, YouTube may surface various election information panels above search results or on videos related to election candidates, parties or voting.
- Ongoing transparency on Election Ads: All advertisers who wish to run election ads in the EU on Google’s platforms are required to go through a verification process and have an in-ad disclosure that clearly shows who paid for the ad. These ads are published in Google’s Political Ads Transparency Report, where anyone can look up information such as how much was spent and where it was shown. Google also limits how advertisers can target election ads.
- Security tools for campaign and election teams: Google offers free services like its Advanced Protection Program — Google’s strongest set of cyber protections — and Project Shield, which provides unlimited protection against Distributed Denial of Service (DDoS) attacks. Google also partners with Possible, The International Foundation for Electoral Systems (IFES) and Deutschland sicher im Netz (DSIN) to scale account security training and to provide security tools including Titan Security Keys, which defend against phishing attacks and prevent bad actors from accessing users’ Google Accounts.
- Tackling coordinated influence operations: Google’s Threat Intelligence Group helps identify, monitor and tackle emerging threats, ranging from coordinated influence operations to cyber espionage campaigns against high-risk entities. Google reports on actions taken in its quarterly bulletin, and meets regularly with government officials and others in the industry to share threat information and suspected election interference. Mandiant also helps organisations build holistic election security programs and harden their defences with comprehensive solutions, services and tools, including proactive exposure management, proactive intelligence threat hunts, cyber crisis communication services and threat intelligence tracking of information operations. A recent publication from the team gives an overview of the global election cybersecurity landscape, designed to help election organisations tackle a range of potential threats.
- Helpful resources at euelections.withgoogle: Google launched an EU-specific hub at euelections.withgoogle with resources and trainings to help campaigns connect with voters and manage their security and digital presence. In advance of the European Parliamentary elections in 2019, Google conducted in-person and online security training for more than 2,500 campaign and election officials, and, for the 2024 EU Parliamentary elections, Google built on these numbers by directly reaching 3,500 campaigners through in-person trainings and briefings on election integrity and tackling misinformation across the region.
Crisis 2024
[Note: Signatories are requested to provide information relevant to their particular response to the threats and challenges they observed on their service(s). They ensure that the information below provides an accurate and complete report of their relevant actions. As operational responses to crisis/election situations can vary from service to service, an absence of information should not be considered a priori a shortfall in the way a particular service has responded. Impact metrics are accurate to the best of signatories’ abilities to measure them].
Threats observed or anticipated
War in Ukraine
- Continued online services manipulation and coordinated influence operations;
- Advertising and monetisation linked to state-backed Russia and Ukraine disinformation;
- Threats to security and protection of digital infrastructure.
Israel-Gaza conflict
- Humanitarian and relief efforts;
- Supporting Israeli tech firms and Palestinian businesses; and
- Platforms and partnerships to protect our services from coordinated influence operations, hate speech, and graphic and terrorist content.
Mitigations in place
War in Ukraine
- Elevate access to high-quality information across Google services;
- Protect Google users from harmful disinformation;
- Continue to monitor and disrupt cyber threats;
- Explore ways to provide assistance to support the affected areas more broadly.
Israel-Gaza conflict
- Natal - Israel Trauma and Resiliency Centre: In the early days of the war, calls to Natal’s support hotline went from around 300 a day to 8,000 a day. With our funding, they were able to scale their support to patients by 450%, including multidisciplinary treatment and mental & psychosocial support to direct and indirect victims of trauma due to terror and war in Israel.
- International Medical Corps (IMC): As of October 2024, our support helped fund the delivery of two mobile operating theaters, doubling the surgical capacity of IMC’s field hospital, and enabling them to provide over 210,000 health consultations and well over 7,000 (often lifesaving) surgeries, as well as other support such as access to safe drinking water to nearly 200,000 people.