Instagram

Report March 2026

Submitted
Commitment 7
Relevant Signatories commit to put proportionate and appropriate identity verification systems in place for sponsors and providers of advertising services acting on behalf of sponsors placing political or issue ads. Relevant signatories will make sure that labelling and user-facing transparency requirements are met before allowing placement of such ads.
We signed up to the following measures of this commitment
Measure 7.1 - Measure 7.2 - Measure 7.3 - Measure 7.4
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 7.1
Relevant Signatories will make sure the sponsors and providers of advertising services acting on behalf of sponsors purchasing political or issue ads have provided the relevant information regarding their identity to verify (and re-verify where appropriate) said identity or the sponsors they are acting on behalf of before allowing placement of such ads.
Instagram 
QRE 7.1.1
Relevant Signatories will report on the tools and processes in place to collect and verify the information outlined in Measure 7.1.1, including information on the timeliness and proportionality of said tools and processes.
As announced in July 2025, since October 6, 2025, Meta no longer allows political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
SLI 7.1.1
Relevant Signatories will publish meaningful metrics on the volume of ads rejected for failure to fulfil the relevant verification processes, comparable to metrics for SLI 6.2.1, where relevant per service and at Member State level.
Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/07/2025 to 31/12/2025 in EEA Member States.
Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/07/2025 to 31/12/2025 in EEA Member States.
Austria Over 290,000
Belgium Over 260,000
Bulgaria Over 63,000
Croatia Over 79,000
Cyprus Over 44,000
Czech Republic Over 220,000
Denmark Over 230,000
Estonia Over 42,000
Finland Over 160,000
France Over 260,000
Germany Over 770,000
Greece Over 190,000
Hungary Over 480,000
Ireland Over 68,000
Italy Over 800,000
Latvia Over 32,000
Lithuania Over 47,000
Luxembourg Over 15,000
Malta Over 25,000
Netherlands Over 270,000
Poland Over 340,000
Portugal Over 72,000
Romania Over 370,000
Slovakia Over 180,000
Slovenia Over 33,000
Spain Over 260,000
Sweden Over 330,000
Iceland Over 1,800
Liechtenstein Over 330
Norway Over 12,000
Total Over 6,000,000