Microsoft Advertising

Report March 2025

Submitted
Commitment 4
Relevant Signatories commit to adopt a common definition of "political and issue advertising".
We signed up to the following measures of this commitment
Measure 4.1 Measure 4.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 4.1
Relevant Signatories commit to define "political and issue advertising" in this section in line with the definition of "political advertising" set out in the European Commission's proposal for a Regulation on the transparency and targeting of political advertising.
QRE 4.1.1
Relevant Signatories will declare the relevant scope of their commitment at the time of reporting and publish their relevant policies, demonstrating alignment with the European Commission's proposal for a Regulation on the transparency and targeting of political advertising.
Microsoft Advertising policies prohibit ads for election-related content, political candidates, parties, ballot measures and political fundraising globally. Similarly, ads aimed at fundraising for political candidates, parties, political action committees (“PACs”), and ballot measures also are barred. All Microsoft and third-party services that rely on Microsoft Advertising to serve advertisements on their platforms benefit from these robustly enforced set of policies. 

Furthermore, Microsoft prohibits political advertising across Microsoft media properties and platforms. Microsoft Advertising’s policies also prohibit certain types of advertisements that might be considered issue-based. More specifically, “advertising that exploits political agendas, sensitive political issues or uses ‘hot button’ political issues or names of prominent politicians is not allowed regardless of whether the advertiser has a political agenda,” and “advertising that exploits sensitive political [or religious] issues for commercial gain or promote extreme political [or extreme religious] agendas or any known associations with hate, criminal or terrorist activities” is also prohibited. 

As stated in our revised policies, “We may use a combination of internal signals and trusted third-party data or information sources to reject, block, or take down ads or sites that contain disinformation or send traffic to pages containing disinformation.” 

Microsoft Advertising partners with third parties as sources for strategic intelligence on domains. Microsoft Advertising actions domains, based in part on these sources evaluations as foreign influence related or non-compliant.

See here: 
QRE 4.1.2
After the first year of the Code's operation, Relevant Signatories will state whether they assess that further work with the Task-force is necessary and the mechanism for doing so, in line with Measure 4.2.
Microsoft looks forward to the full entry into application of the Regulation on Transparency and Targeting of Political Advertising and the associated upcoming common guidance to be issued in accordance with Art. 8.2 of the Regulation.